Share this Job
Email similar jobs to me

Strategy Analyst – Promotional Effectiveness

Shoppers Drug Mart Corporation

Date: Nov 5, 2014

Location: Toronto, Ontario, Canada

Job Ref: 47-AN-0513-426
Job Title: Strategy Analyst – Promotional Effectiveness
Job Type: Full-time
Location: Toronto, Ontario, Canada
Salary: Not disclosed


Strategy Analyst – Promotional Effectiveness

We are a leader in retail and pharmacy. Well-known and convenient, with an extensive store network servicing the needs of Canadians.

A Canadian success story of 50 years, created by recognizing needs, building relationships and focusing on doing what’s needed for our patients and customers.

Shoppers Drug Mart is one of the most recognized and trusted names in Canadian retailing, with over 1,200 Shoppers Drug Mart and Pharmaprix stores in each province and three territories. We are one of the most convenient retailers in Canada, proudly serving Canadians who believe being healthy means looking and feeling good.

We are hiring a Strategy Analyst – Promotional Effectiveness

This role will be an integral member of a high-profile, cross functional-strategic initiative focused on optimizing the effectiveness of Shoppers’ promotional activities.

The Analyst joins a team that act as consultants to key Category Management stakeholders, providing fact-based insights and recommendations to improve total sales, margin and overall promotions effectiveness. The incumbent will be responsible for accurately forecasting, tracking, and reporting the sales, margin, and promotional impact and effectiveness across a range of front of store categories (eg Cosmetics, Food, etc).


* Work directly with Category Managers and Vice Presidents to optimize promotional and regular sales and make recommendations based on trends, targets, promotional strategies
* Provide proactive recommendations on sales-, margin-, and basket-driving promotions
* Monitor and analyze promotional activities to determine effectiveness, accuracy, and performance relative to forecast and identify trends
* Analyze data to calculate baseline sales and margin, estimating incremental sales and margin for promotional within a set of categories.
* Own real-time consolidated forecasts; measurements and provide reporting relative to category targets and other metrics
* Ad hoc analysis on promotional response to categories

Skills and Experience:

This position requires a demonstrated level of initiative and judgment in order to organize and prioritize tasks, workload and projects. Courtesy, tact and diplomacy are required in dealing with colleagues in every day working relationships.

* Self-starter: demonstrated initiative and problem solving skills and willingness to learn
* Demonstrated ability to draw key implications from output and develop creative and fact-based recommendations that are actionable
* Ability to use data and other facts to objectively influence and persuade
* Adaptable to set and prioritize work with varying exceptions. Able to work with diverse personalities and styles.

* Advanced excel software and analytical skills to produce and interpret effective spreadsheets, reports, documents and presentations, as required. Applicants with VBA programming language are preferred.
* Ability to manage, manipulate and analyze data in order to identify and quantify business opportunities.
* Knowledge of forecasting techniques and processes
* Communicates with clarity, both verbally and in writing
* Post secondary education equivalent to a university degree in business, statistics, economics or engineering.
* 3-5 years work experience in analytics within a retail, manufacturing, consulting, sales or financial environment
* Candidates with sales, marketing or project management experience, in addition to strong analytics experience, will be preferred

M2J 4W8


Job Segments: Pharmacy, Consulting, Retail Sales, Strategy, Category Manager, Healthcare, Technology, Retail